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Richele Capili's student spotlight portrait
Spotlight 09 In collaboration with ITK Podcast

Richele Capili

Non-linear paths… always lead to growth!


Purpose

Meet Richele Capili, CDMP… a recent BBA Digital Marketing graduate from University of Doha for Science & Technology, content creator, marketing professional, and proud #WomanInSPAM (Social Media, PR, Advertising, and Marketing)

Four years ago… choosing a marketing major felt a little risky…

Coming from a #STEM background, she stepped into an entirely different field without knowing exactly where the journey would lead.

Today, that decision has evolved into a career built across startups, agencies, innovation hubs, and some of Qatar's leading organizations.

For Richele, success isn't about following a linear path…

it's about being brave enough to take risks and keep moving forward… even when you don't have it all figured.

Driven by a passion for storytelling, creativity, and community, she is passionate about helping brands connect with people in meaningful ways.

Alongside her full-time internship at Qatar Science & Technology Park (QSTP), where she manages content across six platforms and works closely with writers, designers, and multimedia teams, she is also building her personal brand as a content creator.

Impact
  • BBA Digital Marketing graduate with High Honors from #UDST
  • Certified Digital Marketing Professional (#CDMP)
  • Winner of the #ZeroWasteHackathon, securing QAR 17,500 in funding
  • Jassim Foundation Scholarship Recipient
  • Student Representative for the Class of 2026
  • Experience across eight organizations in Qatar, including #QSTP, #UDST, Qatar Mobility Innovations Center (QMIC), QIC Digital Hub, and more
  • Generated 188K+ LinkedIn impressions and 104K+ Instagram views through personal content
  • Collaborated with brands including Gold Apple, Deliveroo Qatar, Myriad Beauty, Ayaam Perfumes, Desert Cart, and Gulf Dental
Looking ahead

Looking ahead, Richele hopes to grow into a marketing strategist role within tourism, culture, or innovation.

Alongside that, she plans to continue growing her personal brand and building a career that combines creativity, strategy, and community.

Be braver and take more risks. Non-linear paths are still paths.

A reminder that some of the best opportunities come from stepping into the unknown.